The Points King didn’t start as a business plan on a whiteboard. It started with a frustration that millions of travelers share: a growing balance of airline miles and hotel points with no clear path to using them — and a marketplace that felt opaque, slow, and tilted against the consumer.
Joseph Hellman-Benjamin knew that feeling well. A New York City-based marketer and loyalty program enthusiast, Joseph had spent years navigating the complex world of points and miles — learning the rules, the loopholes, and the missed opportunities that most travelers never even realize exist. He saw people leaving thousands of dollars in value sitting idle in their accounts, and he decided to do something about it.
In 2018, Joseph launched The Points King — a trusted, transparent brokerage built to help everyday travelers and frequent flyers unlock the real value of their loyalty currency.
Joseph Hellman-Benjamin wears a few hats. By day, he’s a seasoned marketer who has helped dozens of small and medium-sized businesses sharpen their brand messaging, refine their marketing copy, and build compelling digital presences. He has also contributed editorial work to CustomerThink, writing on topics ranging from customer experience to small business strategy.
But his passion project — and the one closest to his heart — is The Points King.
Joseph’s expertise in both marketing and loyalty programs gave him a unique edge when building the business. He understood not just how points and miles programs work mechanically, but how to communicate their value clearly to everyday people who don’t have the time to become loyalty program experts themselves. His background in brand messaging meant that from day one, The Points King was built around one core principle: make it simple, make it fast, and make it fair.
Based in New York City at 385 First Ave, Joseph and his team have served thousands of customers across the United States — helping them convert unused miles into real cash, or buy the miles they need to unlock flights they never thought they could afford.
When Joseph launched The Points King, the mileage brokerage space was fragmented and, frankly, a little intimidating. Most brokers operated with little transparency, slow turnaround times, and rates that left sellers feeling shortchanged.
Joseph built The Points King differently. Drawing on his marketing background, he focused on three things from the start: clear communication, competitive rates, and speed of payment. He wanted every customer — whether they were selling 10,000 Delta SkyMiles or a large Amex Membership Rewards balance — to feel like they were being treated fairly and kept informed throughout the process.
Word spread quickly. Satisfied customers left glowing reviews. Repeat business became a cornerstone of the company’s growth. Today, The Points King is one of the most recognized and reviewed points and miles brokers in the United States, working with clients across the country and handling transactions across more than 25 airline and hotel loyalty programs.
The Points King operates as a full-service broker for airline miles and hotel points, with two core services:
Sell Your Miles & Points for Cash If you have unused miles or points collecting digital dust, we’ll buy them — quickly, securely, and at competitive rates. We work with all major programs including Delta SkyMiles, United MileagePlus, British Airways Avios, Emirates Skywards, Marriott Bonvoy, Hilton Honors, Amex Membership Rewards, Citi ThankYou Points, and many more. Request a quote, get an offer, get paid. Simple as that.
Buy Miles & Points Need a few thousand extra miles to tip your balance over the threshold for a business class award? We sell miles too — often at rates more competitive than buying directly from the airline. It’s one of the smartest ways to bridge the gap between what you have and the redemption you want.
Expert Guidance via Our Blog Joseph’s background as a writer and marketer means The Points King doesn’t just transact — it educates. Our Miles Blog is packed with practical guides, tips, and program updates to help you make smarter decisions with your loyalty currency.
Since 2018, thousands of customers have chosen The Points King over the competition. Here’s what sets us apart:
Speed. We know you want to get paid — not wait. Our team responds to quote requests quickly, and once a deal is agreed upon, payment is processed fast. Most customers receive their payment via secure PayPal transaction within 24 hours.
Safety. Every transaction is handled with full discretion and professionalism. We use secure communication channels and a transparent process so you always know exactly what’s happening with your miles.
Fair, Competitive Rates. Joseph built this business on the belief that sellers deserve honest rates. We don’t lowball. We price competitively because we want your business — and your referrals.
Transparency. No hidden fees. No surprise deductions. What we quote is what you receive. Our process is explained clearly at every step.
A Real Human Behind It. Unlike faceless platforms, The Points King is run by real people who are passionate about this industry. Joseph is personally invested in every customer’s experience, and that shows in our reviews.
We buy and sell miles and points across more than 25 programs, including:
Airline Miles: Delta SkyMiles, United MileagePlus, Alaska Mileage Plan, British Airways Avios, Emirates Skywards, Lufthansa Miles & More, Singapore KrisFlyer, Qantas Frequent Flyer, Virgin Atlantic Flying Club, Etihad Guest, Air Canada Aeroplan, Turkish Airlines Miles&Smiles, El Al Matmid, ANA Mileage Club, Southwest Rapid Rewards, JetBlue TrueBlue, and more.
Hotel & Credit Card Points: Marriott Bonvoy, Hilton Honors, Hyatt World of Hyatt, SPG Points, American Express Membership Rewards, Citi ThankYou Points, Wells Fargo Go Far Rewards, and more.
“I built The Points King because I believe your miles are worth more than you think — and you deserve a broker who treats you that way. Whether you’re selling a small balance or a large one, my team and I are committed to making the process fast, honest, and worth your time. We’re not just here for a single transaction. We want to be your go-to resource every time you have miles or points to convert.”
— Joseph Hellman-Benjamin, Founder, The Points King
Ready to find out what your miles or points are worth? Joseph and the team are standing by.
Fill out our quote form today — and let The Points King put your points to work.
Connect with Joseph on LinkedIn and follow The Points King on Facebook, LinkedIn, and YouTube.